Vision: Dedicated to innovation to become the leading professional and reputable intellectual property consulting unit in Vietnam and internationally.

Mission: Always focus on customers, with a dedicated and enthusiastic team to bring customers optimal solutions to protect intellectual property.

Core values: CUSTOMERS ARE THE FOCUS

(1) FOR THE COMMUNITY: Connecting and dedicated to bringing real value and benefits to customers in particular and the community in general.

(2) ALWAYS BE TRANSPARENT: Always be transparent in your work to be worthy of your Intellectual Property career in the eyes of customers.

(3) COMMENDED DIRECTION: Work with a sense of responsibility, integrity, and share the same direction with customers, always aiming for all good values.

(4) DRINK OF ASPIRATION: Desire to contribute and affirm value for the trust of customers.

(5) FOREVER SUSTAINABLE: Always cultivate knowledge, improve personal capacity, and conquer success.